Whatever agency I’ve been in I’ve always believed in creative work that works. And in an era where the message, the media and the sequencing are indivisible, I believe it’s never been more important to understand how data and technology, allied to creativity can be harnessed to achieve specular results.

I call this approach ‘Connected Creativity’. 

I’m an experienced creative leader with deep expertise in connecting with consumers at all points in the customer journey. 

Starting from a branding design background I specialised in customer engagement and digital across 3 agencies for the last 20 years.

I gained my experience by starting my own agency, Elvis, aged 29. A truly thrilling time in the evolving advertising industry. During my time at Elvis I built a multi award-winning, multi-disciplined creative dept from scratch, many of the people I hired are now creative directors themselves.  

I went onto to run the biggest creative dept in the Proximity network in London with 60+ creatives, technologists and designers.  

There I transformed a tired and inefficient creative offering into an industry leader, resulting in nearly 200 creative awards in 6 years including a Cannes Gold Effectiveness Lion for The Economist. 

Both agencies were made Campaign magazines Customer Engagement Agency of the Year and Proximity remains the only customer engagement agency ever to win a Gold Effectiveness Lion. 

I’ve enjoyed success across a huge variety of clients from brand to digital including the Virgin Group, (Atlantic, Trains, Holidays, Media) the VW group, (VW cars, Skoda, Seat, Audi) The Economist and Ikea.

I’ve judged Cannes Lions twice as well as D&AD and am a regular judge at the DMA’s, Creative Circle and The Campaign Big Awards. I ran the creative director’s group and sat on the board of the Marketing Agencies Association for 4 years.